What is Search Engine Optimization?
We’re sure as a business owner, you’ve probably heard some mention of Search Engine Optimization or SEO. But what is it? SEO is essentially a method for businesses to improve their rankings in a search engine.
SEO is important for several reason. Users put a lot of trust into search engines like Google, Bing and Yahoo. They expect the search engine to get them the information they need quickly. Users are the most likely to click on the first few results after performing a search, so you want to be as high up in those results as possible – especially if you have a lot of competition.
The more people who find your website, the more likely it is to be shared on social platforms. The more shares, the farther word spreads about your business and, as a result, you’ll grow your customer base.
There are a number of rules and guidelines that must be followed for SEO to have a positive effect on rankings, otherwise it can do just the opposite which is why it’s important to hire professionals like the team at Studio Pear to handle your SEO work. Ready to get started? Contact us.