Why is social media marketing important?
Social media is so much more than memes and photos of other people’s kids on your timeline. When used correctly, it can provide a significant boost in your business.
There are a lot of benefits to social media marketing, including improved brand awareness. Applying a successful social media strategy will result in more customers seeing your business. By using a targeting strategy, you can reach more customers who are likely to use your product or service.
Social media will help you improve your brand’s image and brand loyalty because it’s a great way to engage with customers and receive feedback. Customers want to do business with businesses they trust, and that trust can be increased by making customers feel like they know you.
By setting up a two-way conversation with your customers, you’ll learn what they want and what they think of your offerings. This allows you to adjust to fit your customers’ needs. Additionally, if your posts are engaging, more people will see them and learn about your business which results in an increase in sales.
Social media is also becoming more vital when it comes to calculating search engine rankings (learn more about SEO here). It’s no longer enough to just use SEO on your website. Search engines are paying attention to social media content and the signals it sends. If you’re popular on Facebook, your website rankings will likely improve when it comes to a quick search on Google, Bing or Yahoo.
Social media marketing can be immensely beneficial to any business if it’s done right. Content, timing and targeting are important – and they’re not easy factors to get just right. That’s why we want to help.
Studio Pear can help you come up with a comprehensive social media plan. We can design images, write content and even produce videos that will help you reach your followers. Whether you want a fully targeted ad campaign or just a few posts here and there, Studio Pear will ensure your social media accounts are working for you. Contact us now!