Standing out in a crowded marketplace is a business requirement for increased sales, profits and success. A basic tenant of marketing is the establishment of a brand identity for products and services. Branding needs are not limited solely to the marketing of products.
Corporate branding helps customers relate to a business and identify a wide range of product offers over time.
Effective branding minimizes the need for large marketing initiates for every new product as the consumer has a pre-set understanding of the product’s quality, reliability and purpose.
Branding: More than a Buzzword
In the age of start-ups and scalable business models, the phrase ‘brand’ is tossed around so carelessly that more and more business owners and their employees either assume that their company automatically generates its own branding or that it is just another buzzword to ignore. Unfortunately, this misunderstanding is costing many businesses their success.
Before a company ever goes to sell a product or service, it is important that they take the time to discover their own essence—their brand. Branding is psychology and science melded together to create the promise of an experience, of a feeling. Even if the customer does not realize it, it is that special feeling that they want to buy—not the product itself. Several businesses can attribute their success to their branding; Lexus, Apple, and Chanel for example. They understand that people desire a specific experience and have designed their products and services to simply be an extension of that experience.
Designing an effective brand doesn’t have to be a complicated and extensive process. Once you have created your brand, every aspect of your business needs to stem from it or you will not be able to offer the experience that will bring in and sustain your clients and customers. This prospect can feel overwhelming. Let Studio Pear help you with this process.
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